Alibaba Invests In Israeli Startup Visualead For Its QR Code Technology

Cuando decíamos que el QR pasaba a segundo plano, Alibaba lo revive; veremos que tienen en mente.

TechCrunch

To many U.S. consumers, QR codes already seem like a quaint tech relic, but they continue to be popular in China. In fact, over the past two years, QR codes have become increasingly ubiquitous thanks to Weixin, the country’s top mobile messenger, and shopping apps.

So it’s not a huge surprise that Visualead, an Israeli startup that specializes in QR code technology, announced today that it has raised Series B funding from Alibaba Group, the owner of China’s largest e-commerce businesses. The round is a multi-million investment, but Visualead did not disclose an exact amount.

The funding is the first time that Alibaba has invested in an Israeli company (it has already made overseas investments in India, Southeast Asia, and the U.S.). Previously, Visualead had raised a total of $2.4 million in two rounds, including a $1.6 million Series A and $750,000 in seed funding.

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